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Coach, producer, tour manager, booking agent and PR

Tami Toledo Matuoka


My name is Tami Toledo Matuoka (Tami TM). I was born in a family of music and poetry, I came in contact with the arts already early in my life. I remember helping my parents to organize and produce cultural events, concerts and readings (poems) since I was able to speak. My passion for arts (especially music) and my organizational skills were already there at a very early age. Due to my Japanese ancestry, my passion for music and my organizing skills, several artists have been calling me “Marie Kondo of Production”.  

I’m a graduate of the acclaimed University of São Paulo in Communication Management and I have been working since 2006 professionally in the world of international music collaborations. I started my professional career as a producer at “Plataforma Brasil Holanda” (Platform Brazil-Netherlands), an organization that promotes and produces Dutch artists in Brazil. At that time, I had the opportunity to produce concerts throughout Brazil for Han Bennink, Benjamin Herman, Ernst Rijseger, Corrie van Binsbergen, Josee Koning, Mike del Ferro, Jan Akkerman, a.o.  

After working for years at that organization, I decided to reallocate from São Paulo to Amsterdam, The Netherlands. I founded my own booking agency and production company Tami TM in Amsterdam, where I have been living the past 7 years.

Organize, manage and advance your career in music.

- Tami TM

Currently, I am working as a booking agent and producer for a wide range of emerging and renowned musicians, such as Martin Fondse (winner Buma Boy Edgar Prijs 2017), Jeroen van Vliet (winner Buma Boy Edgar Prijs 2014), Philipp Rüttgers, Eric van der Westen a.o.   I am also the booking agent, tour manager and producer of international projects of Brazilian pop star Lenine – with whom I won the acclaimed “28 Prêmio da Música Brasileira” in 2017 with the project “The Bridge”.   

As the hospitality manager of “Better Get Hit Festival 2019”, I was responsible for coordinating the hospitality team and everything concerning transportation, catering, dressing room, merchandising and schedule for all the artists and crew. Better Get Hit festival is a new festival in Tilburg. Its first edition took place in January 2019 with more than 300 participant artists, including Caro Emerald, Metropole Orkest, Cory Henry, Judith Hill a.o. 

During the past 13 years as a professional producer and tour manager, I have produced several tours and hundreds of (big, medium and small) concerts in more than 15 countries, including concerts at SummerStage – Central Park New York and Rock in Rio (audience 100.000 pax). As a representative of artists, I’ve been to several music business fairs such as Babel Med - Marseille, France; Womex - Santiago de Compostela, Spain; Jazz Ahead - Bremen, Germany; Beirut&Beyond - Beirut, Lebanon; Fira Mediterranea - Manresa, Spain; European Jazz Conference - Lisbon, Portugal, a.o.


“Working with career coach Tami was an absolute fruitful experience. I admire the structure and order she can put into your work. That helps giving you a clear overview, which is a must-have for every young professional. Besides that I felt a good trust and she was taking me and my work very seriously. This last thing is important to me.  Especially in the field where there aren’t so many females, something that Tami is also focusing on. It was very interesting to share experiences and ideas about being a woman in music industry. I felt empowered after our coaching session. Tami is an ambitious and eager coach who is very precise and I would seriously recommend her services to all the young musicians.” - Kika Sprangers (saxophonist / Young VIPs 2018)  


As a mentor and coach, my ultimate goal is to enhance your personal and professional development. I like to guide you in how to organize, manage and advance your career in music, taking into consideration your goals, ambitions, dreams, personality, strengths and abilities. I help you focus on the ‘big picture’ perspective showing a clear overview of the business behind the art (from bookings till PR) and together we can create an organizational structure that will help you to achieve your goals. These mentoring sessions are also suitable for young musicians.

It's my passion to share knowledge, skills and expertise of the business behind the art. 


Nota bene: Tami is not a native Dutch speaker, so mentoring sessions will be in English.

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